This month we’re talking about…
Relaunching Your Restaurant
Getting the attention of the media is a constant challenge for restaurants. When there are sometimes over 30 new restaurants opening across London in just one month, how do you compete with all of the new concepts, chefs, collaborations & launches?
Our relaunch activity with Roux at Parliament Square began with understanding exactly how the restaurant was going to change. The refurbishment was focused on the interior of the restaurant, and bringing it up to scratch to show off the award – winning food created by Head Chef Steve Groves. The restaurant had previously been known for being fairly plain in its design, as well as being very formal. Steve’s food is innovative & created with flair, cue Rosendale Design to match the furniture to the food.
Given that the restaurant wasn’t changing its chef or offering a completely new food concept, our challenge was to encourage media to come to see exactly what we’d been up to. We tailored this by creating two completely different events in order to offer media, influencers, restaurant & industry VIPs the opportunity to enjoy the new surroundings.
First off, we targeted some of our key media with an invitation to a special dinner curated & hosted by Steve, alongside Michel Roux Jr. This dinner offered the wow factor in terms of Steve’s menu, which included some of his signature dishes, the Roux style of service & an innovative list of drinks matches too. Stars of the show included a London pilsner matched to a dish of Chalk Stream Trout – a total hit with our guests.
Secondly, we recommended that we also show the restaurant off in a more informal way. We created a guest list which included media & industry contacts to create the perfect party atmosphere. Steve devised a menu to be served with a bit of theatre at food stations across the restaurant & bar, as well as cocktail matches & cheese bar from La Fromagerie.
Both events generated media coverage across print, online & social, as well as offering the chance to reintroduce this classic, critically acclaimed restaurant to the media.
What people are saying about us
- Auberge du Lac at Brocket Hall
Kate is an absolute pleasure to work with! She has become part of the team and her professional, creative and committed approach has delivered real results.I would whole heartedly recommend Kate as a PR professional that has excellent contacts, a brilliant attitude and the ability to cope with the ever-changing demands of the business.
- Restaurateur, Chef & TV Presenter
From food to wine, chefs & restaurants, bars and pubs, Holly’s knowledge knows no bounds.You will thank your lucky stars and know that you made the right decision.
- Claudi & Fin
What a team! Holly's in depth knowledge of the food industry coupled with unrivalled organisational skills and a cool head under pressure make her an excellent addition to any team when planning experiential marketing.Kate, meanwhile, brings excellent press contacts, an honest and enthusiastic approach and a keen eye for a good story. She's our go-to girl for getting Claudi & Fin the best press coverage possible. I wouldn't hesitate to recommend Kate and Holly!
- Indian chef & food writer
Holly has been an absolute dream to work with.She is proactive, calm and has been hugely supportive. Nothing is too much trouble to discuss. I feel so fortunate to have her as a sounding board and her encouragement on projects we work on together
- Chef & Author, The Little Viet Kitchen
I could not be happier with Project Taste! Holly and Kate are wonderful.Incredibly calm, caring and professional; always available to talk through and action the biggest or smallest of things. Having people so knowledgeable and experienced in my corner makes me feel like I have two big sisters genuinely looking after me and The Little Viet Kitchen. They’ve taken all of the stress out of PR and made the whole process fun, like it should be!
- Chef / Owner etch. Brighton + Winner, MasterChef : The Professionals
I have worked with Holly for the last 5 years and put a lot of my success down to her drive, determination and professionalism.Holly is very honest and has a great knowledge and insight into the industry to make the right decisions. I look forward to the next 5 years working with Project Taste.